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{"id":1568,"date":"2017-07-13T11:00:23","date_gmt":"2017-07-13T09:00:23","guid":{"rendered":"http:\/\/www.pecorinotoscanodop.it\/fuoridalgregge\/2017\/07\/10\/quando-la-cucina-superfood-della-nonna-gira-il-mondo-copy\/"},"modified":"2017-07-17T16:34:48","modified_gmt":"2017-07-17T14:34:48","slug":"lo-street-food-italiano-2-0-nel-libro-di-rosati-e-gravila","status":"publish","type":"post","link":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/lo-street-food-italiano-2-0-nel-libro-di-rosati-e-gravila\/","title":{"rendered":"Lo street food italiano 2.0 nel libro di Rosati e Gravila"},"content":{"rendered":"<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\">[categoriasottocategoria][\/categoriasottocategoria]<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-33f3025547d65f29ca7eac31429ef406\">\n#top .av-special-heading.av-av_heading-33f3025547d65f29ca7eac31429ef406{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-av_heading-33f3025547d65f29ca7eac31429ef406 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-33f3025547d65f29ca7eac31429ef406 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-33f3025547d65f29ca7eac31429ef406 av-special-heading-h1 blockquote classic-quote  avia-builder-el-1  el_after_av_textblock  el_before_av_image '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Lo street food italiano 2.0 nel libro di Rosati e Gravila<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-2c45c600bce33ed158f4dcee6e5d618a\">\n.avia-image-container.av-av_image-2c45c600bce33ed158f4dcee6e5d618a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-2c45c600bce33ed158f4dcee6e5d618a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-2c45c600bce33ed158f4dcee6e5d618a av-styling- avia-align-center  avia-builder-el-2  el_after_av_heading  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1724 avia-img-lazy-loading-not-1724 avia_image ' src=\"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1.jpg\" alt='' title='foto libro Mauro Rosati'  height=\"1200\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1.jpg 1200w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-80x80.jpg 80w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-300x300.jpg 300w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-768x768.jpg 768w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-1030x1030.jpg 1030w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-36x36.jpg 36w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-180x180.jpg 180w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-705x705.jpg 705w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-120x120.jpg 120w, https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/foto-libro-Mauro-Rosati-1-450x450.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c56dfe3f5a154a5789d73f435272ee3c\">\n#top .hr.av-av_hr-c56dfe3f5a154a5789d73f435272ee3c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-av_hr-c56dfe3f5a154a5789d73f435272ee3c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-c56dfe3f5a154a5789d73f435272ee3c hr-custom  avia-builder-el-3  el_after_av_image  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>Lo Street Food o, se preferite, &#8220;il cibo di strada\u201d \u00e8 una tradizione che affonda le radici in un passato lontano e che oggi si reinventa, diventando la nuova frontiera della gastronomia. Per scoprirlo da vicino, oggi vi consigliamo il libro\u00a0\u201cLa qualit\u00e0 si fa strada \u2013 Street Food \u2013 Nuova gastronomia e marketing ditigale\u201d, edito da Fondazione Qualivita e scritto da Mauro Rosati e Mihaela Gavrila<\/p>\n<\/blockquote>\n<p>Quello che un tempo era soltanto un\u2019alternativa pi\u00f9 \u2018easy\u2019 alla ristorazione classica, oggi si affaccia alla nuova era in maniera del tutto evoluta e inizia a muoversi anche sulle \u2018strade\u2019 digitali: dalla rete ai social network. A questo \u00e8 dedicato il libro \u201cLa qualit\u00e0 si fa strada \u2013 Street Food \u2013 Nuova gastronomia e marketing ditigale\u201d, edito da Fondazione Qualivita e scritto da Mauro Rosati, giornalista ed esperto del mondo agroalimentare, e Mihaela Gavrila, docente di Television Studies presso il Dipartimento di Comunicazione e Ricerca Sociale dell\u2019Universit\u00e0 La Sapienza di Roma.<\/p>\n<ul>\n<li><strong>Un libro per appassionati del &#8216;cibo di strada&#8217; ma non soltanto<\/strong><\/li>\n<\/ul>\n<p>Il libro di Rosati e Gavrila offre ad appassionati e operatori dello street food un ventaglio di <em>best practice<\/em> e <em>case history<\/em>\u00a0sulla comunicazione online, sui social e sul marketing digitale, cos\u00ec da poter sfruttare pienamente tutti i vantaggi che la rete offre: dalle nuove tendenze sullo storytelling massmediatico fino alla promozione e alla sponsorizzazione dei prodotti. Il volume valorizza il concetto di \u2018street food\u2019 enfatizzandone il gusto della semplicit\u00e0, nel rispetto della tradizione culinaria rielaborata ma condita con elementi di modernit\u00e0.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-entry_with_sidebar wp-image-1572\" src=\"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2017\/07\/Mappa-StreetFoodDOP-845x321.jpg\" alt=\"\" width=\"845\" height=\"321\" \/><\/p>\n<ul>\n<li><strong>Il focus su DOP e IGP<\/strong><\/li>\n<\/ul>\n<p>Il libro dedica un focus a DOP e IGP, considerata materia prima di qualit\u00e0 ed elemento distintivo dello Street food Made in Italy. Chiudono il racconto le storie di successo nel nostro Paese: attraverso il racconto e l\u2019analisi dei migliori street chef e delle best practice nazionali che hanno cavalcato con successo l\u2019onda del marketing e della comunicazione digitale di settore.<\/p>\n<h2><strong>Due mondi lontani ma solo in apparenza<\/strong><\/h2>\n<p>Street food e universo digitale, due mondi che sembravano lontani, oggi si incontrano e diventano protagonisti del primo manuale di marketing digitale del cibo di strada italiano. Per consultare l\u2019anteprima e prenotare il volume cartaceo, potete consultare il sito <a href=\"http:\/\/www.qualivita.it\/ebook-street-food\/\">www.qualivita.it<\/a>, mentre l\u2019edizione digitale nel formato iBook \u00e8 disponibile sull\u2019iTunes Store.<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_20 addtoany_list\" data-a2a-url=\"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/lo-street-food-italiano-2-0-nel-libro-di-rosati-e-gravila\/\" data-a2a-title=\"Lo street food italiano 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decoding=\"async\" src=\"\/\/www.pecorinotoscanodop.it\/wp-content\/themes\/enfold-child\/images\/social\/twitter.png\" width=\"22\" height=\"20\" alt=\"Twitter\"><\/a><a class=\"a2a_dd a2a_counter addtoany_share_save addtoany_share\" href=\"https:\/\/www.addtoany.com\/share\"><img decoding=\"async\" src=\"\/\/www.pecorinotoscanodop.it\/wp-content\/themes\/enfold-child\/images\/social\/add_social.png\" alt=\"Share\"><\/a><\/div><\/div>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"separatoregiallo\">Ti potrebbero interessare anche<\/h3>\n<\/div><\/section>\n<div  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itemprop='height'>796<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>pecorinotoscanodop<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-content\/uploads\/sites\/2\/2016\/05\/logo-pecorinotoscano.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>pecorinotoscanodop<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2017-07-13T11:00:23+02:00\" >2017-04-11 16:19:02<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2017-04-11 16:19:02<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prosecco di Conegliano e Valdobbiadene: al via la candidatura Unesco<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-9  el_after_av_blog  el_before_av_comments_list '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-buildercomment av-av_comments_list-56c66b2695468e12d3120bc7169a9873  av-blog-meta-comments-disabled'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Street food e universo digitale, due mondi che sembravano lontani, oggi si incontrano e diventano protagonisti del primo manuale di marketing digitale del cibo di strada italiano<\/p>\n","protected":false},"author":10,"featured_media":1724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,139],"tags":[165,69,51,144,46,47,65,48,167],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attualita","category-trend","tag-cibo","tag-dop","tag-italia","tag-marchio","tag-pecorino","tag-pecorino-toscano","tag-produzione","tag-qualita","tag-street-food"],"_links":{"self":[{"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/posts\/1568"}],"collection":[{"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":5,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1723,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.pecorinotoscanodop.it\/fuoridalgregge\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}